“Whole Brain” Outputs & Outcomes

Things I Studied

Genuin empowers brands with an AI-driven, video-powered platform to reclaim ownership of their communities, boost engagement in owned-and-operated channels, and create new revenue.

Interim M.D., EVP - N.A.

New York, NY | Creative & Marketing

Fractional CMO

New York, NY | Technology & Marketing

Things I Post: 

Things I Write: 

Revelation was the content and strategic marketing agency I led before the acquisition by, and integration with, the Jellyfish Group.  Revelation was a U.S.-focused partner for brands within the global Webedia network, a media, publishing and technology consortium.

I Cheer For:

The success of tasks, initiatives, relationships, and companies depends on the ability of its management teams and leaders to drive  communication, innovation, and productivity within and across functions. Understanding and applying a diversity of thought is the key to strategic and tactical success. Whole Brain thinking understands how the "left brain" and "right brain" work to decode and harness the cognitive diversity of individuals, teams, and organizations. The building blocks of Whole Brain success: self/situational awareness, interpersonal collaboration, team effectiveness, operational agility.


Matt Wurst’s model for Whole Brain thinking and activation is the result of cognitive science, management expertise and on-demand impact.

Mint is a technology platform for brands to mint, manage, market and merchandise NFT experiences for fans, collectors, and consumers on the blockchain. The next frontier for marketing is Web3.  

Things I Say: 

SEEN Connects is a global, creator-based agency that CONNECTS stand-out people to CREATE outstanding results. With roots in Influencer Marketing, we've grown to be a "fuller" service partner.

Co-Founder, C.M.O.

New York, NY | Technology & Marketing

GM, Head of Operations | VP, Digital Marketing

New York, NY | Marketing & Advertising

Global Client Lead

New York, NY | Marketing & Advertising

Kazm enables next-level community engagement & brand loyalty. Easily launch white-label memberships to reward activations across EVERY touchpoint - with no-code, and no limits.

Things to

Ask Me About...

University of Pennsylvania,  Philadelphia, PA.

Jellyfish is a global partner in digital marketing and transformation to some of the world's leading brands. We represent a new integrated digital creative + media model, where agency services converge with consultancy, training, and cutting-edge technologies to deliver the best possible outcomes for clients.

Chief Marketing Officer

New York, NY | Technology & Marketing

- Degree: B.A.; Major: Political Science 
- Minor concentrations in communications and marketing in the Wharton School 
- 4-year writer/editor for The Daily Pennsylvanian

Managing Director, U.S.

New York, NY | Marketing & Advertising

  • A catalyst for creative change.
  • An innovative and award-winning social and digital marketing and media executive
  • A pioneering Industry  leader with two decades of experience and success in building and managing teams.
  • An analytical thinker with an industrious approach to problem-solving, strategic ideation, integrated planning & multimedia content development
  • A results-oriented driver of brand awareness, reach, engagement, loyalty, conversion and advocacy with fans, followers, consumers and visitors for established brands, agencies and start-up organizations.​​